Children should be valued as children, not consumers

The petition being delivered to Downing Street. Photo Andrew Baker


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Published: 14 March 2011

Mothers’ Union has submitted a petition to David Cameron, calling on the Government to prohibit sexualised media, marketing and products being aimed at, or easily accessed by children under 16 years of age.

The petition of over 18,500 signatures was presented to No. 10 Downing Street on Monday 14 March by Rosemary Kempsell, Worldwide President of Mothers’ Union, Margaret Beringer, Trustee, and supporters of the Christian charity’s Bye Buy Childhood campaign. The campaign also attracted cross party support from within Parliament, with MPs Helen Goodman, David Morris, Fiona Bruce and Jim Dobbin taking part in presenting the petition.

Rosemary Kempsell said, “We are delighted that the government has already taken action to tackle the commercialisation and sexualisation of childhood through the Bailey Review. We would like to see this Review make strong recommendations to Government to ensure childhood can remain a precious time free from commercialisation.”

The petition (News 3 Feb) calls on the Government to:

  1. Fulfil its promise to tackle the commercialisation and sexualisation of childhood
  2. Take steps to fully prohibit sexualised media, marketing and products aimed at or easily accessible to children under 16.

Just a reminder - are you still using the Bye Buy test, and encouraging your friends to do so? Cards are available from the Shop or Office.


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